Below is a copy of the Reedsy Discovery Newsletter published the first week of October 2022 when The Customer Affinity Manifesto launched. Reedsy elected the book Best Business & Management book that week 🏆 DALL-E, the new artificial intelligence (AI) system that can create images based on a written description, has been received with fascination […]
Ten years after the first UK 4G network launch, AI found 16 root causes of telcos’ customer discontent
Press Release — Embargoed Until October 3rd, 2022. A decade after the launch of the first 4G LTE network in the UK in October 2012^1, high-speed mobile internet largely reshaped consumption behaviour. However, since the pandemic, customers have not gotten more forgiving. Between 2018 and 2022, the Telcolingo Project studied three million comments that customers […]
Customer Affinity vs. Loyalty: guess which one is a myth ?
Unless you’ve found an untapped niche segment or uncharted territories, the battle to gain and retain customers is a bloody one. In an ultra-competitive market environment, the pressure is high on business leaders and creative minds to prove that they can sustain business growth. Over the years, marketing techniques have evolved to convince customers to […]