Since 2018, Joss’ career took a new turn when he joined Hiphen, an agtech company specialised in plant phenotyping solutions. As CTO, he is instrumental in driving the team’s tech and product agenda, including Cloverfield and Hiphen Command Center. These AI-powered data platforms take center stage in helping the agriculture sector transform and adapt to climate change – a highly motivating mission indeed.

In 2022, Joss self-published his first book entitled: The Customer Affinity Manifesto: How AI can help businesses connect with customer emotions. The book condensed in 260 pages the fascinating learnings from the Telcolingo study. It is a pledge to how and why businesses must build AI-powered data routine to tackle the root causes of customer discontent. It is also presenting how consumer behaviour changed since the pandemic and the new reality companies are facing because of it.

Between 2018 and 2022, Joss created the Telcolingo data platform from scratch. The data pipeline and routine he created was aimed at transforming verbatim data – in this case, telcos’ customer tweets – into customer affinity related indicators. This involved a thorough understanding of Natural Language Processing (NLP) and Deep Learning techniques. It ended up crunching 3m customer comments.

Joss joined the GSMA in 2007 and stayed for over a decade. He worked on the GSMA Intelligence data platform from inception, starting in a dusty office with a team of 5, to a shiny building with a team of 50 data talents ten years later. As Director of Data Products, he managed teams of data talents in the UK and India until the data platform became the most scrutinised online data tool in the telecom industry.

In 2004, Joss started his career with Motorola in the UK when the company was the mobile phone industry’s top dog. As the European Forecast Manager, he developed the TAM Database used internally to evaluate market opportunities. The challenge was to source quant. and qual. insights from local teams and analyst houses to inform forecast scenarios. A data galore for business dev decision-making.

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